Does your Beer Define You?

Some research team actually got paid to research this. Match up the Beer with the Beer Drinker. Do these seem acurate?

LITE BEER
Are LITE drinkers just Beer guzzlers on a diet? Not a chance. These personalities actually skew quite different from their more-caloric sibling.
Light beer drinkers profile as lacking in carefulness. They are grounded but respect authority. Lighters can also have frat boy-like personalities, particularly when it comes to personal risk-taking. In regard to others, these good-time guys and gals are accepting of most everyone and generally easy to get along with.


Hmmmmm Pretty Much defines most of us at point or another"

BLUE MOON
The personality traits of people who prefer Blue Moon, a Belgian style wheat beer, tracked similarly to the same type of people who prefer craft beers

Blue Moonies are socially liberal and usually quite willing to go against convention. They really hate moral authorities, and believe children should be exposed to moral dilemmas and allowed to come to their own conclusions. They can also be sarcastic and snide in order to get a point across.

People who drink Blue Moon beer are 105% more likely than the average person to drive hybrid cars, 77% more likely to own Apple Mac laptops, 65% more likely to purchase five pairs or more of sneakers every year, and 32% more likely to not be registered voters.

Hmmmmm Does Sarcastic and Snide to get their point across define Koko???? No Way???

MICHELOB ULTRA
Have you seen the 2008 TV spot that's still on about the hip, handsome young male executive dashing out of a meeting to put on running gear? He meets up with an equally fetching athletically garbed woman for an inner-city run before both magically change into trendy threads and hit a fabulously decorated rooftop-bar party with even more young and beautiful friends—all drinking Michelob Ultra, of course. Every personality trait Mindset Media came up with appears there.

Michelob Ultra drinkers rate high in superiority; that is, they think highly of themselves and can be a little bit conceited. They care what other people think about them and want to appear perfect. They also tend to be take-charge types with strong opinions, and can even be confrontational. Michelob Ultra drinkers are 43% more likely than the average person to consider sustainability a priority, and 34% more likely to buy life insurance.


Hmmmmmm....Does the take charge type with strong opinions and even confrontational define Rob when he is pounding Beers???????????

HEINEKEN
There's a slang term that could sum up Heineken drinkers: posers. These self-assured people believe they are exceptional, get low scores on modesty and high scores on self-esteem. They love their brand badges—a role the distinctive green glass bottle may play—and in fact, this group is attracted to luxury products in general. They are also energetic and dynamic and enjoy being both the center of attention and in the middle of the action.

People who choose Heineken as their favorite beer are 58% more likely to have American Express cards, 45% more likely to be early adopters of new mobile phones, and 29% more likely to drive sports cars.

Scott...I was glad to see you graduated from this category.

Micro Beers
These specialty made beers get lumped into one category both because there are fewer fans (and thus less statistically significant data) of them, but also because the personalities of one type fairly well describe another. This group is more likely to spend time thinking about beer rather than work. They are more open-minded than most people, seek out interesting and varied experiences and are intellectually curious. Craft-beer drinkers also skew as having a lower sense of responsibility—they don't stress about missed deadlines and tend to be happy-go-lucky about life.

Craft-beer lovers are 153% more likely to always buy organic, 52% more likely to be fans of the show "The Office" and 36% more likely to be the ones to choose the movie they are going to see at the theater.